FOR IMMEDIATE RELEASE                                 February 8, 2005

Release E-13

CITY DEBUTS NEW CLEAN WATER MOVIE AD

        Moviegoers in Mililani and Kapolei are getting a new message from the City and County of Honolulu’s Department of Environmental Services, in the form of an advertisement that’s being shown in theaters.

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       The ad is the latest effort in the City’s Clean Water campaign to educate the public on how to help protect Oahu’s aquatic environment.  It’s a still picture of a young man surfing through a wave of garbage with the caption, “Like CLEAN Conditions?”

       The ad will run at the Mililani and Kapolei Consolidated Theatres through April.

       “Our main goal for the ad is to reach Hawaii’s youth,” said Eric Takamura, director of the Department of Environmental Services. “We hope it will make an impact on our younger generation and encourage them to help reduce polluted runoff.”

          The ad is not the only Clean Water campaign effort aimed at young people. Public service announcements featuring Clean Water spokesperson Jordan Segundo are currently airing on TV and radio. Over the past year Jordan has delivered the Clean Water message to more than 14,000 people at public events such as the Pro Bowl Festival and Great Aloha Run – where he’ll appear later this month.

             In addition, the City continues to reach out to the public through its website and special events to emphasize the importance of protecting Hawaii’s waters.

           The City’s Clean Water campaign is part of ongoing public education and outreach under its Federal National Pollutant Discharge Elimination System (NPDES) permit, as mandated through the Clean Water Act.

               The City and County of Honolulu Department of Environmental Services manages and operates the City’s wastewater and disposal system, the collection and disposal of solid waste, and the storm water program. As the lead agency for environmental management, it also develops and implements the City’s environmental policies and programs.

                 For more information, check out www.CleanWaterHonolulu.com or call the Environmental Concern Line at 692-5656.

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Contact:  Gerald Takayesu  692-5579