A basic Feasibility Study consists of information about:
• The Market
• The Competition
• The Opportunity for Selling Your Product or Service.

Besides clarifying the picture for you, this information will support your requests for credit and financing.

The Market: Sizes and Trends
Describe the people who will need or want your product or service:
• Age:
• Income:
• Ethnicity:
• Education:
• Gender:
• Lifestyle:
• Are your potential customers geographically clustered?
• Are their numbers growing or diminishing?
• Are they readily accessible to you?
• How?
• What are the trends in your* particular market?

Example
• Are more people eating out?
• Are people spending less on entertainment?
• Are high fashion clothes going out and casual clothes coming in?

The Competition: Who and Where
• How many firms are in your line of business?
• What size are they?
• Geographic distribution?
• Success rate?
• Sales and volume rising, flat or declining?
• Sources of supply?
• Distribution channels?
• Strengths and weaknesses?

The Opportunity: Market Share
• What is a realistic estimate of your market share in the first year of operation?
• Your sales in the second year?
• The third year?
• The basis of your expectations?
• How will you cope with sales that are below expectations?

To summarize, you want to know if your carefully identified customers are increasing or diminishing. Also, if your product or service fits into an industry or industry-area that is rising, flat or declining.

Where to Get Data

Social, Economic, Political and Market Data

The State of Hawaii Data Book
Published annually by the state Department of Business, Economic Development & Tourism.

Kauai Data Book
Published annually by H&S Publishing.

Maui County Data Book
Published through the Maui Office of Economic Development and the Maui Economic Development Board, Inc. by the Maui Business Research Library.

Labor
Employment and Payrolls in Hawaii and Selected Wage Rates in Hawaii
Publications by the state Department of Labor and Industrial Relations.

 Pay Rates in Hawaii (379 KB)
Published by the Hawaii Employers Council.
need Adobe Acrobat reader (click on link below to obtain the reader)

Competition
Hawaii Business Directory
Published by CD Systems Corp., arranged by counties with subject indexes for each county.

Hawaii Business Directory
Published by American Business Directories, with sections arranged by city, subject, list of major employers and publicly-traded companies, manufacturers by city, manufacturers by SIC code.

Polk's City Directories
(3 volumes - Honolulu, Suburban Honolulu, and the Islands of Hawaii, Maui, and Kauai), published annually by R.L. Polk & Co.
The Yellow Pages of island telephone directories.

General Business
Hawaii Business
A monthly publication of Hawaii Business Publishing Corp.

Island Business
A monthly publication of Honolulu Publishing Co.

Maui, Inc.
An annual publication of Maui, Inc.

Big Island Business
A monthly publication of A&E Printing and Publishing.
Inside Kauai, a bi-monthly publication of H&S Publishing.

Pacific Business News
A weekly publication of Crossroads Press, Inc.

Suppliers
Hawaii Buyers Guide

An Authoritative Guide to Industrial Products and Services in Hawaii
Published annually by Hawaii Business Publishing Corp.

Thomas Register of American Manufacturers and Thomas Register Catalog File
Published annually by Thomas Publishing Co.